My wife likes Bahlsen's Choco Leibniz biscuits, so we often have some in the pantry. But their presence weighs heavy on my pedantic mind. There it is, in my home, the yellow box with its (in)famous slogan:
More chocolate than a biscuit
Eh? It should be "More chocolate than biscuit"! (They're about two-thirds choc.) I can only imagine that this slogan was the victim of hypercorrection in the seminar room.
Reactions vary...
Confused
Baffled
Misunderstanding
Encouraged
Unfazed
Happy
Believing
Interesting article about the marketing of Bahlsen biscuits, by Meiklejohn and Crane.
Thanks to Blogrot for th'ace title.
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